With little more than $10k, a week to plan, and only a few hours with artists Joey Bada$$, CJ Fly, Kirk Knight, and Nyck Caution, we created a short docu-style film about ProEra’s Brooklyn roots to help promote the opening of the adidas flagship store in NYC.
Deliverables: Audio Interviews, Content Production
Role: Executive Producer
Johannes Leonardo/adidas
Director: Ahmed Klink/Shane Griffin
Editor: Paul LaCalandra
Interviewer: James Johnson