As lead freelance producer for Instagram's Product Marketing department, I executed a wide range of stills and video productions supporting new product launches including Stories tools, Highlights, Focus Mode, Video Chat, and Following Hashtags in addition to marketing material surrounding Feed algorithm changes and companywide Well Being and Policy initiatives.Product development at Instagram moves fast and daily product briefings necessitated quick action and the ability to manage 5-8 productions at any given time.
Below are 2 samples of work produced. The first is a PR video response to algorithm misnomers, directed by Columbine Goldsmith and the second a quickly organized #CaptureCofidence video produced by a very small, but strong all female crew. Additional work is available upon request.
In partnership with
Good Morning America and the authors of the "The Confidence Code for Girls" Instagram launched a campaign to fight back against and use social media as a tool to spread and develop confidence for girls. The #CaptureConfidence campaign encourages girls to share images that express their true, most confident selves.
Deliverables: TV, Print, Stills Asset Library, Stories, Feed
Role: Executive Producer
Creative Directors: Bekah Sirrine, Chris Parsons, Alex Spott, Maud Deitch
Further Work
