Martha Stewart partnered with Tito’s Handmade Vodka on a new campaign focused on how to put the vodka to good use during Dry January. A 60-second spot staring Stewart shows her using the vodka for household chores and cooking, though she ultimately gives up in favor of a martini. Chromista director, Gavin Bellour helmed this ambitious shoot in minimal time with a brilliant result.
Tito's DIY January, brought to you by Martha Stewart
Deliverables: TV and social
Role: Executive Producer
Director: Gavin Bellour
Production Company: Classified Pictures