Petit h is a unique sub brand of Hermès where the atelier’s traditional craft skills and original creative thinking converge to imagine and realize exquisite original objects from unused scraps of leather and other materials. It is only showcased twice a year.
As lead producer for DML, I was tasked with the oversight and coordination of a three store NYC Holiday Activation for Pascale Mussard & Petit h from Dec. 1 - Jan. 7.
In collaboration
with Checkland Kindleysides for Scenography and Architecture and local independent creative partners, crafters, and innovators, we produced everything from interactive windows and animated neon to custom chocolates and flying trees.
“The goal of this particular activation was to inspire the consumers by engaging them in this unique world of craft and creativity.”
Deliverables: Scenography, Interactive Window Displays, Interactive In-store Displays, Animation, Print Collateral, VIP Dinner for 110 Guests
Role: Interactive Producer
Disruptive Media Lab/Hermès Petit h
Creative Director: Michael Goldberg
Designer/Animator: Tiny Elevator (Will Robertson)
Further Work
Work
